The key: find a way to prove what you say by providing data and evidence. Turning your purpose statement into a statement of principles and adding a pinch of brand storytelling will be a winning combination. If it’s in a visual and attractive format! even better.
The Gleneagle
The Gleneagle ! the blog of the Gleneagles hotel! is an ode to luxury! Scottish culture and the hobbies of its guests: golf! shooting! fishing! falconry! archery! cycling! horse riding.
in these sports! which link perfectly with other pages of a more commercial nature about these activities.
We like it because it’s a good example of how to create a natural flow overseas data of content for the different stages of the purchasing process.
From the TOF (top of the funnel)! with high-level posts about fishing like ‘Reeling in the excitement’! to the BOF (bottom of the funnel) with landing pages like this one dedicated to fishing! their content is designed to ensure the transition to the next stage of the funnel.
Create informative educational and inspiring content
about your audience’s interests to generate qualified organic traffic . Make read provides view-only access, sure to link them to related landing pages! making it easier for those who want to continue moving forward in the purchasing process to book or request more information.
Mandarin Oriental
This list of hotel content marketing examples with another digital magazine: MO Magazine .
Their articles focus on design! culture! gastronomy mandarin oriental and well-being! the main thematic areas of a lifestyle blog . Nothing new here.
What sets this blog apart from others is the quality of its content! written by real experts or by journalists from media such as the Washington Post or The Telegraph.
His guide to the best restaurants in Hong Kong
for example! is written by the executive chef of one of his two-Michelin-starred restaurants.
Your essential guides to cities like London! Shanghai or Tokyo! with business sale lead information on activities! restaurants! monuments! shopping! etc.! may not seem like much of an innovation.
But again! the difference is in the details. Created by native journalists who live in the city they write about! they stand out from the crowd by being easy to read and quality.