If your business sells SEO services and you want your blog to educate potential clients about the benefits of implementing SEO for their websites, then educating them is your mission Know why you are writing for these people.
You need to know why you and your bloggers are writing for this specific audience.
Ask yourself:
- What would you like them to know?
- What do you want them to take away from this?
- Is this post an answer to a question? Or is it intended to share information?
Keep your mission in mind while being mindful of your audience’s needs (see #1).
3. Use the right keywords
Keywords aren’t just important for SEO purposes, they’re also what feeds your editorial calendar—they’re the essence of your topics, distilled into a few relevant words.
Don’t just aim for exact keyword matches in your content. Instead, look for natural alternatives that search engines can match what your audience is looking for.
For example, don’t use “cheap hotels Atlanta” in your text, but rather “five cheap hotels for your vacation in Atlanta.”
The only place you might want to use exact match keywords is in the post URL slug (e.g. example.com/cheap-hotels-atlanta).
Thematically relevant keywords should be researched before planning the editorial calendar for the new month or quarter to ensure that seasonal topics are covered, if applicable (Christmas, spring sales, etc.).
Your blogging team can contribute at the beginning of the period by researching and suggesting topics to plan in the calendar.
Keyword research tools include your web analytics tool, Google Trends , or SEOptimer’s keyword research tool .
Once you’ve created content for your chosen keywords (which we’ll cover next), it’s equally important that you track your content’s performance for those keywords.
You can easily track your keyword rankings for your entire website with our rank tracking tool .
4. Create outstanding content
In a web full of low-quality content, you moj database really want to provide readers with information they’ll want to keep handy, refer to, and consider an authority on the subject.
Content marketing isn’t just marketing and selling with content—it’s also contributing to human knowledge and making that knowledge easily accessible to those who need it .
To truly contribute to this online knowledge, you must design each contribution in such a way that it should be preserved forever.
If you had to narrow down your team’s blogging goals to a single objective, high-quality content would emerge as the clear winner.
5. Accept guest posts
Your team doesn’t have to write all the posts themselves—you can also welcome guest posts as you see fit.
But you have to be very, very selective about tiktok allows in-app product purchases who you allow as guest authors.
Unfortunately, guest contributions of low quality still exist.
Make it clear in your guidelines that you will only publish posts that have something valuable to say to your readers.
Guest posts should have a place in your editorial calendar. For example, if your goal is to publish three posts per week, one of them could be a guest post.
6. Implement an editorial calendar
From day one, you should have an editorial calendar for your blog.
There are many apps like CoSchedule that you can use for your editorial calendar.
But what matters is that the final version of the calendar is as comprehensive as possible, including post promotion and social media marketing along with topic-related keywords and post deadlines.
If you and your writing team are betting email list unable to maintain a consistent level of productivity in a given month, don’t worry; make more room for guest posts and easier-to-write pieces like roundups and interviews to keep the ball rolling.