Try to offer your readers as much expertise as possible. This includes summaries, interviews, or quotes from contributors. Host a Twitter chat, invite guest bloggers, or even start your own podcast Bring experts to the table.
There’s a lot you can do with your blog to make it a destination for your audience.
Building real relationships
Follow and engage with only a handful investor database of other names in your niche or industry. Don’t try to spread yourself too thin and reach out to everyone. You’ll often see certain networks of bloggers and content marketers working with each other’s resources and communities so they can all grow together. You can do the same. See who’s out there interested in collaborating.
3. Stick to your schedule
Successful blogs never miss a publication date.
If they are unable to publish, they will have a guest author post for that day or at least inform their readers.
Work with your blogging team to make publishing a smooth experience.
Create a small stash of blog posts and other materials that you can publish in an emergency.
It’s a great relief to know that there’s always something good ready to publish. If something goes wrong with your publishing schedule one week, you always have something up your sleeve to keep your readers happy.
8 tips for managing blogs
The following points will show you exactly how you can make things easier for yourself and your team as you shift your focus to the three priorities listed above.
Well, the first three points focus more on content strategy.
It’s all too easy to get lost chasing a million solutions for agencies and freelance professionals different goals and marketing ideas—then nothing gets done very well.
Develop laser focus with these first essential tips below—and encourage the rest of your writing, editing, and marketing teams to do the same.
1. Know who you are writing for
Popular bloggers like Kevin J. Duncan and Neil Patel emphasize this concept all the time, and rightly so.
When speaking at a conference, betting email list you need to know the background of the people you are speaking to in order for your speech to make sense.
Can you imagine the look on your kindergarten audience’s face if you had prepared your speech about college mathematics? Or the reaction of your graduate student audience to a kindergarten singing class?
The same thing happens with blogs. You have to do some prospecting.