Have you recently announced any interesting company news that would be of interest to people in your industry Creating and distributing press releases?
Whether you’ve hired a prominent new staff member, won a major client, relocated offices, or been nominated for an award, draft a press release and spread the word .
Collect the email addresses of journalists who have covered similar topics in the past and send them a pitch.
You will receive a contextual backlink if:
- The journalist is interested in the story
- And you have included a link to your website in the press release itself (since many journalists copy and paste)
…Just like Printerland did when they sent out a press release that was picked up by journalists at PA Life :
5. The anchor text of the link contains keywords naturally
The anchor text tells Google exactly women database what the linked page is about.
Here is an example on my website:
But did you know that optimized anchor text holds more link equity than text that is not optimized ?
It is true:
If the keyword you’re targeting on the page itself is also included in the backlink’s anchor text, it tells Google that the two are related—and that it should place more emphasis on it (which improves the page’s overall ranking for similar searches).
So, when building high-equity links, make sure you know what keyword you are targeting with those links.
This is usually:
- A long-tail keyword for blog posts
- A short-tail keyword for product, category or homepage pages
…Do you sense a “but” coming? I can’t blame you – most SEO best practices are usually too good to be true.
Here it comes:
Under the Penguin algorithm update, Google can penalize websites that build too many backlinks with exact match anchor text.
Thousands of backlinks with exactly the same anchor text look unnatural, right?
That’s why it’s important to diversify the anchor text you use when building links.
That said, it’s still possible to build backlinks with high link equity using this technique. You just need to find similar keywords that still fit the page.
Let’s say we want to build links to a page about free SEO tools, for example. Instead of using “free SEO tools” as the anchor text for every backlink we create.
We could use variations like this:
- “Tools that are free for SEOs to use”
- “free tools for SEO”
- “free SEO tools for marketers”
- “check out these free SEO tools”
- “find free tools for SEO experts here”
Notice how they are all know the structure of the test similar, but not exactly the same?
This is the idea you want to follow!
6. The link comes from a unique domain
If you’ve built a strong relationship with the editor of an authority website, it may be tempting to create 10 or 20 backlinks pointing from their site to yours.
An easy way to increase your backlink numbers, right?
Maybe… But it’s certainly not the best way to increase your link equity.
It is better to have 100 links from 100 different domains than 100 links from one domain.
Why?
Because search engines view these unique websites, also known as “linking domains” or “root links,” as more valuable.
AKA they have more link equity.
If you have 10 links from 10 b2c fax different pages on the same website, it only counts as one root link .
But if you have 10 links from 10 different domains, that counts as 10 root links .
So it makes sense to get backlinks from unique domains wherever possible, right?
A collection of root backlinks also protects your website.