Great work! You’ve created (what looks like) a perfectly good link from a huge website with strong ranking power The link is followed.
…But is that really true?
Today, most major publishers—including Huff Post, Forbes, Entrepreneur, and Inc. —add a “rel=nofollow” attribute to their external links. This tells Google not to associate their page with the linked page, meaning it has very little link equity.
To find out if your link has the nofollow attribute, simply right-click on the anchor text of your backlink and select “Inspect”.
A section of the page code will pop up in another field.
If you can find the code “rel=nofollow”, I’m afraid it’s a low-value link:
You can multiply the link equity of nofollow backlinks by contacting the publisher and asking them to remove the attribute and convert it to a followed link.
Disclaimer: This tip might only work for gambling database brazil smaller websites, but it doesn’t hurt to ask, right?
When you try to build new high-quality backlinks in the future, check the website and see if its external links have the “rel=nofollow” attribute.
If they do, it might be best to remove them from your priority list because of the minimal link juice they leak.
8. The link works
The last thing to check to ensure maximum link value is pretty obvious, but you need to make sure the link is working.
If you recently moved or deleted a page on the test of english as a foreign your site, you could completely lose link equity if you have backlinks pointing to the page but haven’t correctly redirected it to a different URL .
For example, if you have a blog post about “SEO tips for beginners” but delete the page, any backlinks pointing to the original blog post will take users to a 404 error page.
This doesn’t do the user experience (a well-known ranking factor for many search engines) any favors, nor does it help Google’s spiders follow the path. It stops them in their tracks. So why should Google reward you with link equity?
You don’t have to waste your high-quality backlinks every time you move or update your URLs.
By redirecting with a permanent 301 redirect, you transfer between 90-99% of the original link strength.
Use a tool like Redirection (for WordPress) to automatically redirect anyone who clicks on the deleted URL to the replacement URL:
The only catch? You have to direct people to the next, most relevant page on your website.
For example, if your “SEO for Beginners” blog post was deleted, add a 301 redirect to another blog post about SEO tips or to your SEO services page—instead of just your homepage—to improve the user experience.
It’s frustrating when you click on a link and end up somewhere completely different than you expected.
So don’t make it the same for your audience when they follow a link to your website.
A word of warning: Diversify your backlink profile
Before you rush off to create masses of high-equity backlinks, I have (one more) warning:
Make sure your backlink profile looks natural.
(I know I’ve harped on this a few times throughout this article, but neglect this part of your link building strategy and there’s a good chance you’ll spend the next six months trying to remove a Google penalty . And believe me, that’s no easy task.)
Google rewards natural websites, but getting too many high-value links can look suspicious.
Use the criteria above for 95% of your manual link building strategy and create incredible content that is likely to naturally receive links from other websites.
Conclusion
As you can see, building strong backlinks b2c fax with a lot of link equity is a tough nut to crack.
You need to keep a close eye on various metrics to ensure your links support your SEO strategy, while remembering to ask yourself whether the links you are building will offset those already present in your backlink profile.
But don’t give up. You’ll make it, and when you do, it will be worth the effort!