The effectiveness of online advertising (banners), as well as its cost, are influenced by two main factors:
- the site itself (its traffic, audience and other indicators);
- location of the banner (at the beginning of the page, in the middle or at the very end on the side).
Both of these points are determined by the advertiser job function email database and his financial capabilities. Advertising in a prominent place will cost several times more, but you will also receive a corresponding amount of traffic from it.
Video advertising
Video advertising on the Internet has become a popular tool relatively recently. This is largely due to the development of the YouTube video hosting platform. It is the popularization of this resource that has led to the fact that today people between the eye and the gaze with michel butor increasingly prefer video content, which is what marketers actually use. Video advertising is mainly placed on YouTube through the Google AdWords service. But in fairness, it is worth mentioning the Yandex partner video network (placement is carried out through Direct).
Today, to advertisers:
- In-Stream – an advertising video that can be skipped after some time;
- TrueView In-Stream – shorter videos that you can’t skip;
- Pre-roll — an advertising video is shown before the main video is played;
- Mid-roll – appears in the middle, interrupting viewing of the content;
- Post-roll – shown after the main video has finished;
- Pause-roll — advertising is shown when you click the “Pause” button (usually this is a banner);
- Overlay — displaying an advertising banner over the video;
- Rewarded Video — full-screen video advertising in mobile applications (used in the myTarget mobile network).
All these formats can be used in AdWords and Direct services.
It is also worth highlighting two more formats:
- built-in — you negotiate the placement of advertising directly with the author of the video. This can be either a ready-made video jiangsu mobile phone number list provided by you, or a pronunciation or mention of your service;
- native — the advertising product is mentioned or shown in such a way that the viewer does not understand that it is advertising. For example, a blogger uses the product in the frame. The main condition is that it should not look like obvious advertising.
Email Marketing
Email marketing is a type of internet marketing that involves sending messages to users’ email addresses.
Often this method is used incorrectly – exclusively as a spam mailing. On the contrary, messages should be sent only to interested users – those who want to receive them, otherwise there will be no point. Usually a subscription form for news and offers is added to the site. Visitors who want to receive letters from your company fill it out. This segment of the audience will be the “hottest”, and it is from them that you can get a return.
When using email marketing, it is important to understand that people who subscribe to your mailing list did not do so to receive constant advertising, but to receive useful information. Therefore, there should be more of it.