A retailers far behind. 9,795 messages were publish about the German company, good for a total PR value of almost three million euros. The share of social mia in the reporting is large: 79 percent. Of all these messages, Zalando itself is the author in 6 percent of the cases. The dominant position in online conversations is therefore more or less a given to the Germans; fashion retailers such as H&M (21 percent), Omoda (33 percent) and Kleertjes.com (43 percent) are ukraine phone number library themselves responsible for a much larger part of the reporting.
Pop-up store
When you think of Zalando, you naturally think of the webshop, but the opening of a pop-up store in Berlin on July 8 caus a peak in reporting. Years of irritating commercials with hysterically screaming women and mailboxes full of ‘personal’ emails from ‘Anne’ have not caus Zalando fatigue. No less than 86 percent of the messages about Zalando are positive. Shopping is good for our mood anyway; 85 percent of all the messages about fashion retailers that were research are positive.
Sexy Social
Behind Zalando, lingerie chain Hunkemöller holds a solid second place. The Dutch company china numberswas mention 4,264 times in all mia, good for more than one million in PR value. On news sites, it mainly concerns the negotiations about a takeover of the lingerie store. The news that an what is colloquial style? American investor is interest causes a peak on July 10. Exactly one month later, three major candidates appear to be interest in taking over Hunkemöller, which news again results in an increase in the number of messages. This part of the online fame is temporary, but there is another reason for the good scores.