What does “dormant customers” mean?
A dormant customer is a potential customer who has had contact in the past but does not currently have any special contact with you. It also includes existing customers who have had transactions in the past but have not been contacted for a certain period of time. There are two reasons why dormant customers occur:
Reason 1: Not following up with existing customers
One of the reasons for buy telemarketing data dormant customers is a lack of customer follow-up. If you do not follow up with existing customers who have purchased products or services, they may switch to another company before you know it. Especially if there is a long period of time until the next product purchase or service renewal, there is a high possibility that they will consider another company when they need to consider purchasing or renewing. If you do not follow up with customers to maintain your relationship email terms: most common email terms with them on an ongoing basis after they make a purchase, they are likely to become dormant customers.
Reason 2: You are only focusing on acquiring new customers
In sales and marketing, there is a tendency to focus on acquiring new customers. The appeal is that there is a chance of making big sales if you succeed in signing a contract with a new customer or selling a product to a new customer. However, if taiwan lists you focus on acquiring new customers and neglect sales to existing customers, they will become dormant customers. If you think that you can contact your existing customers anytime because they have your contact information, you may find that you are no longer able to contact them before you know it.