These rules will help you get the most out of your When setting up Telegram mailings emails while avoiding any negative consequences.
How to select an audience for mailings When setting up Telegram mailings
Before you send out a mass mailing in Telegram, you need to collect a subscriber base. Use the following methods:
- send your clients a link to the Telegram mailing bot, add it to your accounts in messengers and social networks, and to your company’s website;
- use QR codes: they can be on business cards, on banners, on the website and in any other accessible and permitted places;
- use subscription or chat widgets;
- create one-page sites with an invitation to subscribe, a button with a link to the bot and promise gifts, bonuses to all new subscribers.
Use these and other methods to build a large base of people and get the most out of your emails.
Mailing list analysis When setting up Telegram mailings
Most services offer built-in statistics that can be used to evaluate the effectiveness of sent emails, draw conclusions,
and subsequently make changes to create a new mailing correctly and get more benefit from it.
You can see how many messages were delivered and ethiopia business email list how many were opened, how often subscribers click on links in
letters and follow them. If these indicators are low, it means you need to look for errors in your actions. For example, if
messages are not opened, perhaps you are sending them to people who are not interested in your offers. The solution in
this case will be a more thorough study of the target audience.
Errors when creating mailings When setting up Telegram mailings
When setting up Telegram mailings to personal messages, lack of professionals who know the technologies channels and chats, the following mistakes are most often made:
- the target audience is not defined: if the information in the letters is not relevant, users will ignore it;
- long posts: large texts are often not read, stick to 150-170 characters;
- messages are sent at inappropriate times, for example, at night, or you send out mailings to Telegram chats
- during working hours, where people won’t see them and they’ll get lost in the general mass of messages;
- sending letters in large quantities: if you send out mailings in Telegram to private messages, to channels, chats
- or groups that belong to you, users will unsubscribe from you, and if these are other people’s projects, you may be blocked;
- Too frequent calls and insistent calls to action within a single message: such emails do not produce results and push people away.
Before sending a Telegram message, make sure you are marketing list not making the above mistakes and only then send messages.
Mailings to Telegram chats, groups, channels and personal messages are an effective way to interact with customers. If you use this tool correctly through mailing services, you will not only establish contact with these people, but will also be able to increase the sales of your goods and services, the quality of customer service and the reputation of your company.