User-Generated Content (UGC)
Have you heard of User-Generated Content, or UGC? Find out all about this digital marketing strategy and see how to use it to benefit your business.
You may not know what User-Generated
Content is or have a vague idea of what it is. But one thing is certain: if you access any social network, you have most likely come across this type of content.
Until a few years ago, when the internet and the first social networks were just beginning to 5 tips to get more out of blogging part of our daily lives, there was not as much connection between brands and consumers as there is today. Communication was one-way, coming only from the brand.
But with technological advances, the internet has become an accessible place for everyone, who increasingly use social networks to share experiences and moments of their lives .
Truth be told, sharing is something
we have known and enjoyed doing since before the internet. But with the internet, this habit has light photos with accent elements easier. If before we could only impact a group of people within our social circle, with the internet this limitation no longer exists.
Based on this human behavior , some brands began to realize the great impact be numbers by consumer-generated content , and invented ways to strategically stimulate User-Generated Content.
But what is it really and how can you use this strategy to your brand’s advantage? Keep reading to learn more about UGC!
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What you will read about User-Generated Content (UGC):
What is UGC content?
What is the impact of user-generated content?
Tips and examples to encourage UGC content
Encourage User Generated Content
Frequently Asked Questions
What is UGC content?
UGC is the acronym for User-Generated Content, a term in English that means User-Generated Content . In other words, UGC (or CGU, if you prefer the acronym in Portuguese) is nothing more than content created by the user or consumer of a given product or service.