Digital marketing refers to a series of marketing activities that utilize online! digital! and IT. For example! it includes measures such as “webinars!” which are seminars held on the web! and “online advertising.” On the other hand! offline! physical seminars! newspaper advertisements! and posting do not fall into this category.
Both digital and offline marketing activities are important and it is necessary to do both! but in this blog I would like to focus on “digital” and look back on the benefits and challenges of marketing.
What is Digital Marketing (Marketing)?
Digital marketing refers to a series of marketing activities that utilize online! digital and IT .
The Internet has become widespread country wise email marketing list not only among consumers but also in business! and has now become an indispensable infrastructure in all aspects. In the business market! “DX (digital transformation)” is being touted in all fields! and businesses based on the Internet and the use of IT and technology are being conducted in each field.
Marketing is no exception to this trend.
The word “webinar” has become commonplace alongside the word “seminar!” and both online! digital! and IT-based tactics are being used alongside physical tactics.
Both measures are important! but stages of the classical project marketing is becoming increasingly important because it utilizes IT to efficiently reach targets and makes it relatively easy to verify its effectiveness .
Benefits of Digital
Let’s consider the benefits of digital marketing.
First! it has a high ability to reach the target audience .
The spread of the Internet has made it possible to efficiently deliver messages and content to a wide audience. Because it is held in the Internet space rather than in a physical location! it is free from the constraints of location and cost (not singapore number to mention the cost of location and travel)! which is a major benefit for both the organizers and participants. For example! whether you are in the metropolitan area or in the countryside! you can obtain and deliver information in the same way.
Secondly! it is easy to measure the effectiveness of measures using data .
Because online behavior can be recorded as data! it is easier to measure effectiveness than offline measures. Various data such as which What is ad led to an inquiry! The
fact that it is easier to calculate the cost-effectiveness of measures compared to offline measures is also an advantage for marketing personnel in charge of selecting measures.