The going green section of the Tongabezi hotel website ensures that the brand’s values are perfectly aligned with those of one of its main buyer personas : the traveller committed to sustainability.
They achieve this, first of all, by making their why very clear : maintaining a balance between culture and the environment, interfering as little as possible with the local flora and fauna.
However for those more aware
a simple declaration of intent is not enough.
These types of travelers need to know exactly what measures whatsapp data are being taken to meet their sustainability expectations.
They are looking for concrete data, evidence, explanations. The Tongabezi Hotel knows this and that is why it presents them as the centre of its value proposition.
The key: new consumers prefer brands that share their values and that much effort prospects must be respect local culture. That’s why it’s important to highlight your values and show your personality. They want to know what you do, but it’s increasingly important why you do it.
Design Hotels
Design Hotels™ is a collection of independent hotels brought together under a brand that defines itself as “passionate about authenticity, local roots, design and architecture.”
But it’s more than that. We are dealing with true experts in lifestyle brand development . And their original experiences section is a testament to this.
From horseback riding along the shores of Santorini to mystical corners of Cambodia, to meeting friends in Stockholm, these pages are a source of create content inspiration for those who wish to live unique experiences.
Combining video stories and images
their original experiences transport their audience to their next destination, previewing the smells they will smell, the kind of people they will meet and the business sale lead emotions they will feel.
Clearly aimed at lovers of technology, art and well-being, ‘A musical immersion in Brazil’ is a good example.
The key: that immerses your audience in a unique experience. To top it off, include texts full of details and stories to trigger sensory and emotional responses.