Now that you know how to find organic traffic and how they found you, it’s time to trade the bike for a scooter and delve into user behavior Understanding your organic users.
A. How do organic users navigate through your website?
My favorite part of Google Analytics! teacher databaseGo to “Behavior,” then “Behavior Flow” to see how users move through your site.
This shows all the different paths users have taken on your website, from most to least frequent.
The real value here is seeing if users are navigating your website as intended.
You can find out where and why people “bounce” (the red) and use this information to optimize your user funnel.
B. How do organic users behave on certain pages?
Go to “Behavior” and then “Site Content” to view “All Pages,” “Entry Pages,” and “Exit Pages.”
All Pages gives you an overview of all pages visited on your website, throughout the user flow. Landing pages only look at the pages people landed on, and exit pages focus exclusively on the pages people used to leave your website.
Pro tip:
If you’re working with limited resources but want to optimize your website for mobile, you can check which pages are specifically visited more often on mobile than on desktop.
For example, if you’re a brick-and-mortar store, it’s possible that location pages receive a higher proportion of mobile visits than other pages on your website. You can prioritize making these pages the most mobile-friendly.
In the following screenshot, I got the smm — is promotion in social networks “Device Category” column by selecting the “Secondary Dimension” “Device Category” option.
Now the data is split to show one row for the x-page used by desktop users and another row for the same x-page used by mobile users.
There’s a lot you can do with secondary dimensions. Explore the options, experiment, and consider what the data now shows with a new secondary dimension selected.
Phase 4: Diagnosing a sudden drop in organic traffic
Motorcycle time: Diagnosis of a sudden drop in organic traffic.
When doing this, make sure you keep an open mind, look everywhere, and play with date ranges to look for changes.
For example, I once discovered that a drop in traffic from a new customer was actually a good thing .
How? They were a local business in a city with a common name (think: Springfield). It turned out that all their lost traffic was irrelevant to them anyway, because it was lost traffic from other Springfields far away. That kind of traffic wasn’t helpful to my client’s business, and it wasn’t helpful to users in other cities with the name Springfield either.
In this case, one could say that Google has corrected itself.
Here are some places to look if you want to find out why there was a drop in organic traffic, which includes some of the things you learned above:
Check Google Search Console for errors, usa lists algorithm updates , and/or penalties
In Google Analytics, check if you have had a decline in primarily mobile users and learn more about mobile-first indexing
In Google Analytics, check the geographical location of your traffic before and after the drop
Use a backlink checker to check for link loss and for bad links that you want to disavow
Use SEOptimer to check your competitors and see if they might have “stolen” your organic traffic through rankings.