To ensure the success of your special occasion email marketing campaigns, you must first consider your target audience, your goals, and your expected return on investment.
Once you have determined the criteria you are considering, it is worth taking the time to create custom email templates for the emails below.
1. Welcome Email
With the highest open rates, welcome emails are a must for email marketing campaigns. For starters, these emails impact customer what are tiktok video shooting techniques lifetime value (CLV). Welcome emails entice your customers to return to your ecommerce store with product updates, special offers, and other recommendations.
An optimized welcome email should include:
- Keep your email simple, but with a high-resolution logo at the top.
- Give customers attractive incentives like coupon codes.
- Offer giveaways for shipping.
2. Promotional Email
Promotional emails set the highest better recognition and authority in the market expectations for the consumer. No special day discount is complete without promotional emails . So, when sending promotional emails to your email subscribers, add a few attractive features like:
- Updated shipping information
- Gift card offers
- Customer service contact information etc.
3. Abandoned Cart Email
An abandoned cart email means text services that something went wrong with your shopping experience. When a customer doesn’t complete the checkout process and doesn’t buy from you, you need to send abandoned cart emails. In these emails, you can offer your customers various promotions like free shipping and encourage them to re-activate their purchase.
What is the Best Time to Start Email Marketing Campaigns for Special Occasions?
While this question will vary by industry and your target goals, there are three main factors that you can use to build your special occasion email program.
Focus on your buying cycle
You can send emails based on the average time a user spends on a product on special occasions. Then wait at least a week (or maybe longer). The buying cycle is typically 1-2 weeks, so you can start sending emails between December 1st and 7th to target customers in the new year.