Let’s face it, established websites have a clear advantage over smaller, newer sites Trust and brand authority.
The older a website gets, the more backlinks it accumulates and the more trustworthy it appears in Google’s eyes. As a result, these authority sites can easily rank in the top 10 search results within a few days or weeks, even with few or no backlinks.
For example, a one-year-old niche site ranking for a commercial keyword can easily benefit from new and similar content from reputable product review sites like TopTenReviews or Wirecutter.
What it means for your link building campaign:
Before you retreat into thinking that newbies don’t stand a chance, remember that even the biggest blogs started from scratch.
It won’t happen overnight, but you can gradually build your reputation by building on the success of trusted, high-authority websites.
4. Link speed
Link velocity is the rate at which you build backlinks to your blog.
The more backlinks you gain at once, the faster you will see results.
And how exactly can you gain numerous links at the same time? You guessed it: viral content.
The good news is that virality isn’t exclusive to BuzzFeed listicles. Even boring niches like the legal industry can get a piece of the pie and experience a sudden influx of links and search traffic.
However, it’s extremely difficult to predict which content will be successful. A sudden surge in inbound links from viral content requires a bit of luck and is therefore not always a reliable link-building strategy.
What it means for your link building campaign:
Viral content seems like the quickest solution to all your content marketing woes. But convincing thousands of eyes to read your content is more complex than you think.
In the book “ Contagious: Why Things Catch On, ” Wharton marketing professor Jonah Berger shares some tips that can help you turn your work into a viral link-building machine:
Make them look good — People share content that can show their social circles how cool, smart, or sophisticated they are.
Appeal to their emotions — There’s a reason why touching videos and controversial posts are often shared: They stir people’s emotions so deeply that they’re persuaded to get involved.
Tell stories — Turn any article, no matter how dry or technical the topic, into a conversation starter by incorporating anecdotes. Don’t just explain the product features; let your readers’ imaginations run wild as they imagine how the product will change their lives.
There is one caveat, however:
building 500 or more links in the first 30 bank database days can temporarily lower the ranking of a brand new website .
However, the site will eventually rise to higher positions after about three months, as long as the backlinks are natural and come from high-quality and relevant sites.
Unless you get the links from a viral article, you should take a slow but steady approach when building your first backlinks.
Content marketing wizard Neil Patel recommends keeping link speed at the following level:
5. Keyword competitiveness
Assessing the competition is essential if you want backlinks to accelerate your progress.
In most cases, search volume can indicate definition and basic characteristics of virtual reality how difficult it is to rank for a keyword. The higher the search volume of a keyword, the more backlinks and time it takes for a page to reach a position in the top 10 search results.
But search volume only shows how many people use the keyword—not the motivation behind their searches.
For example, commercial keywords are generally harder to rank for, regardless of search volume. The keyword ” how to play guitar ” with 60,000 monthly searches might be relatively easier to rank for compared to ” lawn mowing service Orlando ” with only 500 searches.
What it means for your link building campaign:
Keyword analysis is just the tip of the iceberg when it comes to analyzing the competition. It’s on the battlefield (i.e., Google search results) that you learn more about how to attack your opponents.
Ideally, you want to see a number burkina faso business directory of pages with low PA (Page Authority) and low DA (Domain Authority) ranking on the first page. Both PA and DA are search metrics developed by Moz to predict how well a page is linked and optimized.