Z users use TikTok as their primary search engine instead of Google! In a rapidly changing landscape, the report also shows that 41% of users in general now consider TikTok an alternative or complement to Google search results.
This shift confirms that optimizing social media SEO or search results across social media platforms is no longer a passing phenomenon, but rather one of the most important new SEO practices. Brands must optimize their content to appear in TikTok, Instagram, and YouTube results, not just on Google pages.
4. Real Time SEO (RSEO)
Today, SEO has become “time-based,” meaning that the timing of publishing and updating content has become part of ranking overseas data algorithms.
What does that mean?
- Google has become increasingly reliant on real-time user behavior to improve rankings.
- Constantly updating articles contributes to their rise.
- Tools like Google Discover rely on fresh, personalized content.
How to apply RSEO?
- Use tools like Google Analytics and Hotjar to monitor user behavior.
- Adjust titles based on what users are currently searching for.
- Linking content to trending topics at the moment.
5. Content Optimization for Artificial Intelligence
It’s no longer just Google that needs to be configured. Today, there’s ChatGPT, Bing Copilot, Google Gemini , and many more, all of which derive their answers from internet content.
Why is AIO important?
- When a user asks a question created custom dashboards to ChatGPT, they don’t get links but rather a feed from trusted sites.
- If your content is eligible, AI will cite you.
How do you prepare your content to be a source for AI tools?
- Use clear, structured language.
- Answer frequently asked questions in an educational way.
- Use structured data.
- Make sure the author’s name, content sources, and update date are shown.
A recent study from Conductor shows how AIO will impact traffic, visibility, and rankings through 2024, clearly highlighting that ignoring this trend means falling behind in a rapidly evolving competition.
How to keep up with new research trends? 8 paths you should start now.
To ensure improved search engine visibility in 2025 and beyond, it’s not enough to satisfy Google alone. You must establish a content strategy that addresses three different search environments:
- Traditional search engines (such as Google)
- Generative AI tools (e.g., ChatGPT, Bard)
- Search engines within social media platforms (TikTok, YouTube Shorts)
These environments require a comprehensive configuration that combines AIO, GSEO, SSEO, and RSEO techniques, which we will discuss in detail now.
1. Artificial Intelligence Search Engine Optimization (AIO)
Optimizing a website for traditional search engines is well known, but what’s new with artificial intelligence? Artificial Intelligence Optimization (AIO) is a new approach that aims to make your content eligible for use as a resource within AI tools like ChatGPT and Google Gemini. This means you’re no longer competing just to appear on Google’s
How to apply AIO?
- Make sure to write content that answers user questions clearly and logically.
- Use headings (H2-H3) that organize information and make it easier to cite.
- Provide your articles with reliable statistics and links.
- Use paragraph structures that promote credibility (e.g., who said? when? how? why?).
Practical example
In an article about SEO, don’t just write, “SEO improves website rankings.” Explain further and say, “According to a study from Moz , websites that update their content monthly and maintain a load time of less than 3 seconds see a 29% increase in organic traffic.”
This makes your content a qualified buy lead source for Artificial Intelligence Optimization tools and increases the chance of it appearing in automated answers.