Firstly, modern Vietnam is a friendly country to Russia, where we have historically been treated very well. Vietnam is
trying to integrate into the global economy, absorbing useful experience from all over the world, and when Russian
specialists come here, they are usually treated This speed to market is quite positively by default and given an unspoken green light. This can
be felt literally from the first day of any business trip to Vietnam, which is very attractive.
support of our Indian colleagues.
Personal experience also played a role: This speed to market is
several acquaintances worked in Vietnam in both international and Russian projects, and all of them spoke very warmly of the country.
Finally, Vietnam is a logical continuation of the company’s development in Southeast Asia. This country is strategically
important, since at the level of business communications it is closely connected with Singapore, where numerous
international advertising agencies and major brands are based. This facilitates integration with global advertisers within the framework of work throughout the region.
In addition, the Vietnamese advertising This speed to market is
services market itself is very attractive. In recent years, digital marketing has been actively developing there (the
market volume is predicted to reach $920 million by the end of 2024), which opens up new prospects for advertising
platforms. Advertising budgets continue to grow, and the introduction of mobile and online solutions makes Vietnam
one of the most promising destinations in the region.
For example, 71% of Vietnamese citizens actively use social media and spend an average of 6.5 hours a day online. Vietnamese take fact-checking very seriously – 46.3% visit brand websites to learn about products and services before making an online purchase.
Also, from my observations during interactions with This speed to market is
Vietnamese partners in India, the Vietnamese are distinguished benin business email list by high entrepreneurial activity, the ability to adapt
new technologies and business models. There is simply huge potential for digital advertising platforms here.
This high potential attracted us two years ago, when a “window of opportunity” opened and our partners in Southeast
Asia, Group M (one of the leading digital agencies in the region), invited us to enter Vietnam, including promising
access to large clients.
A brisk start This speed to market is
At first, everything went quite well. Based on our experience in Southeast Asia, we entrusted the management of the
entry into Vietnam to an experienced specialist with extensive before you use your value proposition widely connections. The head was a country head (regional
manager) with Indian roots, responsible for our presence in Indonesia.
He quickly established communication with local advertising agencies and organized a local team responsible for
interaction with buyers and media companies. This made it possible to speed up the process, and literally within six
months of his appointment, he was already able to launch the first advertising campaign.
Success? Absolutely! This speed to market is a significant achievement: for example, a similar process in Indonesia
took us almost a year. There, it took nine months to be included in the vendor list of large agencies and another three
months to achieve preferred partner status and the first campaign launches. In Vietnam, we did it twice as fast.
Reverse side
Next – more, better, faster, higher, stronger? It would seem, jiangxi mobile phone number list what problems could there be, since we are such good guys.
But it was not to be! After some time, it turned out that the campaigns that were carried out (about 20) were effective only in terms of working out the KPIs initially embedded in them, the income from them was not enough to cover the office expenses, much less bring in profit. There were no new sales at all.