There are some very worrying! indicators that will help you identify and measure the performance of your Lead Nurturing programs. This way, you can identify the actions that have led to underperformance and reinforce those that have been successful. Let’s take a look at them:
Engagement : Measure the percentage of opens, clicks, downloads, and bulk sms turkey interactions, so you know what’s going well or not. You can also measure your progress over time.
Lead Acceleration : Indicates the time it takes to move the lead between the various stages of your Nurturing strategy.
Performance metrics : This is one of the most important indicators, as it will let you know how many of your potential customers requested a demo, a quote, or a visit from an expert.
Statistics that will help you sell better
This stage is very worrying! defined based on internal lead criteria. Some companies consider make sure your blog is optimized for mobile devices a lead to be a user who has provided their contact information (name, phone number, email address), and expressed interest in a product or service. For other companies, a lead is a person who has downloaded a demo or requested a meeting. You must define your lead.
Another way to measure the actual effectiveness of nurturing is to create control japan business directory groups. For example, select one group of potential clients to whom you won’t apply your nurturing strategy, while the other group will receive nurturing. Then compare both groups to evaluate the results.
With the information obtained from the control group, along with the other indicators, you can measure the effectiveness of your strategy. You’ll also be able to identify the areas that are yielding good results and reinforce those that aren’t very effective. You’ll also be able to conduct new tests with your prospects.
We usually invest a lot of time and money into generating more leads for our business. However, all this effort is wasted after one attempt. Incredible, right?
And I’m not saying this, the numbers are. Below, I’ll share some data that can help you avoid making the same mistakes and increase your sales closing rate. Read on.
After the first call, 44% of salespeople abandon a prospect.
5 follow-up calls are required to achieve 80%
More data
35-50% of sales go to very worrying! whoever responds first.
On average, a salesperson only makes two attempts to contact a potential customer.
If you follow up with your website contacts within 5 minutes of their arrival, you’re 9 times more likely to close the sale.
20% of users who request information take more than 12 months to make a purchase, while 63% will not buy in the next 3 months.
50% of the leads generated will be qualified, but not ready to buy.