In addition to the importance of inspiring content in lifestyle marketing , Bellevue Gstaad gives us another essential lesson in hotel marketing.
The key is in the segmentation of experiences
In the explore section we can see content specifically designed for the different types of experiences that your clients are looking for, depending on whether they are traveling in the winter or summer season, with children, etc.
Because each of them has different needs, both in terms of what they want to experience once they arrive at the hotel, and in terms of the information they search for on the web before booking.
The key: tailor your website content to different types of customers, depending phone number library on their hobbies, the season of the year, etc. Make sure you cover all the key points they need to know before booking. For example, a couple planning a family trip needs to know if there is a special menu for babies or what activities are on offer for children.
Patagonia Park
Is it possible to create a good hotel marketing strategy with limited resources?
It would be absurd to deny the importance of high-quality images, refined design or videos in content marketing for hotels. Especially in the case of hotels focused on the lifestyle background compression without segment . And of course, that comes at a cost.
But that doesn’t mean it’s the only option.
Patagonia Park in Chile is an example that demonstrates this, focusing on the creation of simple and useful content for future travelers.
but they complement it with some extras: a travel list with everything you should bring to visit the park and even a list of recommended readings, such as The Voyage of the Beagle , by Charles Darwin.
Simple, but practical.
The key: keep it simple . If you have few resources, go for the practical. No one knows your customers’ basic doubts, problems and motivations better than your business sale lead own team. Research the simplest way to bring that information to the web, turning it into a useful resource, and give it visibility so your audience can find it.
Oetker Collection
Eden Being is the blog of the German hotel essential information chain Oetker Collection. And the importance it has as the central axis of its brand cannot be better explained than in its own words:
Eden Being is the heartbeat of Oetker Collection.
As with other examples of lifestyle traveler content we’ve seen , Eden Being’s goal is to inspire its audience to experience the pleasures of life.
But what we like most is its Runner’s High section , a small and useful corner for sporty guests.