By keeping the offer simple, the company makes their services applicable to a wide range of potential clients since most people want attorneys who fight for them. This will increase the number of people who get in touch with the law firm through the landing page.
On a separate note, this landing page has distraction issues (aka, all those links on the left, and the navigation bar on top.
Smartify is a digital marketing platform whose purpose is to “help brands drive direct connections sweden phone number library to customers through social, mobile and web-based promotions.” The company’s landing page makes clear that it also makes just a few assumptions about its buyers.
They want to engage their customers closely
They value a variety of channels for their marketing promotions
They are fond of using the power of the Internet to reach their customers
Making these few assumptions lets Smartify hypothesize that its buyers will get in touch with it to ask about the deployment of an ad campaign that gets right a target audiences.
o-hosting for your business, and its value proposition states that you can “add video to your website what are the differences easily and on your own terms.” From this succinct and to-the-point offer, we can easily tell that Wistia assumes the following things about the state of mind of its buyers:
They like it when things are easy
\They like control
They value a customizable tool
The hypothesis that Wis erating V under is that its buyers will choose its service over its competitors because buyers will caseno email list be able to do things their way with their service. Whenever customers can do things their way, things become simpler and more convenient for them, which is what Wistia’s banking on to help increase conversions.