Besides boasting a highly memorable and unusual name, the company offers its customers a value proposition that cuts straight to a huge concern for many people these days: Their health. Its value proposition states that “we make it easy to eat well.”
From that succinct offer, we can tell that Zipongo made these assumptions about the state of mind of its customers:
They are health-conscious
They value efficiency
Food is important to them
These few assumptions allowed the company to make the hypothesis that its customers (read: employers) would sign up for tunisia phone number library a service that promises to keep employees healthier by focusing on smart eating because healthy employees cost companies less money.
Menucopia is a service that lets restaurant owners easily update their websites and menus for a very low monthly price that’s no more expensive than the cost of a phone line. From this value proposition, we can analyze that Menucopia made the following assumptions about its buyers:
They value that their menu is up to date
They don’t want to spend an arm and a leg to do so
So we can also sense that Menucopia is making at this will be reason enough for its prospective customers to input their email address into the ultra-simple, one-field form on the company’s landing page.
landing_page_conversion_optimization-menucopia
As with the other landing pages, we also see how Menucopia kept its assumptions about its customers’ state of mind to a minimum. On the other hand, the company could have gone overboard instead and made the following assumptions about the state of mind of its customers, too:
They have too many items on their menus
They don’t have large budgets
The simpler assumptions about its prospect a clearer value proposition that should reduce sign-up friction.
Occam’s razor principle tells us that simplicity works better for a B2B site.
Of course, the hypothesis with t assumptions can always be proven wrong later on down the road, but that’s why it’s what is the tiktok live broadcast ban also important that you do some research and test your assumptions about your buyers’ state of mind. However, to start off, it’s caseno email list r ecommended that you tailor your value proposition to the first hypothesis that makes the fewest assumptions.