If we had to choose a single topic of interest in the sector, it would be Incoterms: the international set of rules that determine the responsibilities of both parties – importer and exporter – in an international shipment.
And its popularity has continued to grow in recent years
with the sector eagerly awaiting the entry into force of a new revision: Incoterms 2020.
With an average search volume of 12,100 monthly searches accurate mobile phone number list in Spain alone, positioning on Google for the keyword Incoterms is a goal that is as juicy as it is challenging.
Because where there is demand, there is usually digital competition.
And in this scenario, standing out can be quite a challenge. In fact, most logistics websites publish variations of the same content: a description of each rule and some graphics as visual support.
Searates is a good example of how sometimes the same thing can be done, but much better.
With descriptions of the rules and a graphic. So far, nothing new. But the difference is made by the good design and organization of the information.
First we see the list
But not only do we see the classification of the Incoterms 2020, but we also see the previous editions and a section on expected changes, which gives us a more interesting overview.
And that’s not all. While their competitors limit themselves to the traditional image with the Incoterms table, they opt for a clean and interactive graphic the power supply and its cables in which the responsibilities of each Incoterm can be quickly visualised.
So there you have it. If you ever thought that content basically.
It may not be as colorful as content marketing for hotels
but these five examples demonstrate the variety and richness of review b content that any sector can develop, no matter how complex.
Do you want to know how to get the most out of your logistics content? Dear content is a content marketing agency with extensive experience in the logistics sector.