Create room for discussion and give ambassadors
Work short cycles – quarterly or half-yearly. Keep it concrete: what do we want to achieve in the coming months, what do we have to do, and what do we need?
Be explicitly open to interested colleagues who want to join.
Tip 3. Offer practical help.
People are often less digitally skilled than the vanguard assumes. When it comes to netherlands phone number library ‘not wanting to’, it often turns out that it is about ‘not knowing’ and ‘not being able to’. A critical success factor in many projects is therefore: attention. Therefore, invest in good information and practical help, especially in the beginning.
Offer practical ‘button courses’ (e.g. Twitter, Linkedin, Hootsuite) so colleagues know how everything works; also ensure that accounts are set up properly.
Organise accessible practical help for questions in daily practice; connect more and less experienced colleagues and stimulate internal online knowledge sharing.
Pay close attention to the distinction between private and business use of social media. It appears that many people find this distinction difficult, and need explanations and examples. Dilemmas can be discussed in the form of case studies, a recognizable work 100 powerful email ctas your campaign needs. form for healthcare professionals.
Take professional codes into account and pay attention to guidelines and guidance from specific professional groups such as doctors, nurses and confidential counselors.
Ensure that people have suitable equipment and, if necessary, discuss this with the client or manager
Follow the progress together and keep the momentum going. It’s all about doing!
Tip 4. Encourage targeted use and set up pilot projects.The space and trust to
Good use of social media is not possible without an underlying marketing and communicat caseno email list ion plan. This is not in order in many organizations. This means that there is a great risk that questions about targeted use of social media will get bogged down in paralyzing conversations about the communication and organizational strategy. In a pilot project, an organization can gain very practical experience with organized use of social media. This will automatically show what this brings to the organization and what efforts it requires.