Dietvorst immediately realized through the comparison with alcohol and drugs: this is going to be an interesting week. According to the face of Neuro Labs, the text of the article is exaggeratedly worded. The Volkskrant quickly investigated what was true about the comparison. Conclusion: too simplistic and lacking in nuance .
‘Social media harder to resist than cigarettes’
Yet Dietvorst is not going to let himself be sidelined. In a response to the newspaper and in his presentation during sri lanka phone number library Social Media Week, he cites a study by Hofmann (professor of Social and Economic Cognition at the University of Cologne), which will soon be published in the scientific journal Psychological Science : that study showed that test subjects found social media harder to resist than cigarettes and alcohol.
The question from the audience is whether this does not have to do with our inner urge for information in general. Dietvorst answers that the addiction frame fits better with ‘social’. According to him, the urge to search for social information is much greater.The rat that stimulated
social media addictive presentation roeland dietvorst
To emphasize the power of the happy button, Dietvorst repeats at the beginning of his presentation the research (James Olds et al.) about rats that could activate their own nucleus accumbens ( the intracanial self-stimulating rat, implanting a thin wire-electrode in the rat’s brain ) by pressing a button. china numbers This was so addictive for the rats that they kept doing this like maniacs until they dropped dead.
In another experiment, rats were separated from their food by an electric fence. 95 percent of the rats were to what is your own linguistic style? scared to jump over the fence and subsequently starved to death. What would happen if they were trained to press the happy button? As soon as the electrode was activated, every rat (100%) jumped over the fence within a second to press the button again (they skipped the food). That’s how addictive the reward center is. It begs the question: what if we could activate our own rewards center ?