There are several reasons for this misinterpretation! including
conducting inefficient market research;
access to insufficient or inaccurate information about the customer;
incorrect use of data ;
communication failure;
To solve this problem! managers need to adopt safe and efficient measures to obtain accurate information about the customer. In this case! it is ideal to develop a closer relationship with the target audience in order to get to know them better. To do this! it is possible to use social networks to ensure greater interaction! conduct frequent quantitative and qualitative research! use quality indicators! KPIs! among others.
Failure to specify quality
The second gap refers to the manager’s diffuse view of customer expectations. This failure occurs when process planning is not well developed or well managed. There is also the possibility of a deficiency in quality management support.
In this case! the solution consists of observing the entire service development process! in order to identify points that need to be improved using the customer profile as a basis for evaluation! in addition to employment phone number list analyzing the quality of the services offered by your company.
Gap 3: failure to provide a service or deliver a product
You have probably already negotiated a product and/or service and been disappointed after purchasing it! because both the service and delivery did not go as agreed. There are also many reasons for this failure! such as:
Knowing the causes of this gap makes it easier to develop preventive actions to avoid its emergence. Therefore! to avoid this problem! the manager must:
Automate your processes
use effective tools;
carry out constant training in order free digital marketing diplomas to keep the team updated and qualified;
define evaluation and performance measures.
Gap 4: failure to communicate with the market
This gap is very similar to the one The mobile lead misinterpretation of information mentioned in the previous topic.