We all want maximum value for what we buy, use or build The Link Evaluation Guide: 8 Criteria for High-Quality Backlinks.
Take gold bars, for example.
We buy the best bars we can get for our money because we want the greatest value—and the chance to cash in on our investments if necessary.
The same concept applies to backlinks.
In SEO, you need to create strong, valuable backlinks that will pay off in the long run.
Links that help you get to the top of Google drive tons of organic traffic to your website and make your entire SEO strategy profitable .
But just like gold bars, it’s difficult to know if the links you’re building are valuable enough to pay off.
…Or is it?
To find the answer, you need to examine a measurement called ” link equity .”
What is link equity?
Before we jump in, let’s talk about rich people database exactly what “link equity” is.
Here is the simple explanation:
Link equity is the value of a link and how much SEO power each link transfers from the URL it links from to your own website.
It’s also known as “link juice”—if that term doesn’t make you want to vomit in your mouth.
Although I risk stating the obvious, your where can each one be applied goal is to get as many high-quality backlinks as possible .
Why? Because they’re more powerful, they help improve your SEO (whether that’s boosting your keyword rankings or driving search traffic) and increase overall search visibility .
In short:
Links with high equity are every SEO’s dream.
So, in true Shia LaBeouf style, let’s start making those dreams come true.
Contrary to popular belief, not every backlink is a good backlink .
Some links are more valuable than others (i.e., they have more link equity)—these are the ones that make a difference to your rankings.
Here are the eight criteria that must be met if you want to build strong backlinks with the highest value :
1. The link is external
External links (those that point to your website from another domain) have more link equity than internal links (those that point from one page on your website to another).
In fact, you have an extremely small chance of ranking without them.
Backlinko’s research has shown that position one in search results has 3.8 times more backlinks than positions two through ten.
It is quite interesting why external links have a higher link rating.
It all has to do with Google’s main goal:
Show the best, highest quality results for every search query.
It makes sense, then, that a website with more external links is likely to offer high-quality content. People link to content they enjoy and find valuable, so if a page has many backlinks, Google tends to rank it higher.
Essentially:
A website with more external backlinks means that other websites trust it and reinforces that Google should too.
While an internal linking strategy b2c fax is still important, make sure you spend the majority of your time building external links from third-party websites.