With ten days to go, the municipality start a large-scale Facebook campaign. Via Facebook, new zealand phone number library25,000 people were reach and more than 1200 clicks were generat to the registration page with more information. The number of reactions and the extent to which the message was shar indicat a high level of interaction and involvement of the citizen. Some 400 people register, of which 250 came to the evening. This immiately made it the most visit participation evening that the municipality has ever known!e (1)
Costs for posting messages on Facebook: 1000 euros. Compar to traditional mia: a letter costs -in short- 2 euros to send. 6000 euros worth of letters yields 30 registrations versus 1000 euros for paid content with 400 registrations. What does a page in the local paper cost, for example?
Facebook is valuable for municipalities
The example of e illustrates how valuable Facebook can be for a municipality. Unfortunately, many municipalities do not yet succe in using Facebook or Twitter to their full potential. Municipalities are present, but do not follow through because they do not adhere to the channel’s mores. Facebook wants interaction. Facebook only rewards popular and paid messages with more reach. If you as a municipality do not succe in creating interaction, you will only get a limit portion of the previous efforts on Facebook.
Quickly increase your reach by 300 percent by paying a little
With around 9.4 million Dutch Facebook users, one thing is certain. The residents of your municipality are also on Facebook. On average, around 80 percent. The great thing is, you can reach almost all of them! Facebook works with algorithms that determine how much exposure your australia database directory messages generate. There is a distinction between organic reach and paid reach:
organic is limit by Facebook to only 5-20 percent of your total page ‘likes’; it depends on drag click mouse records multiple the popularity of your post, so how many likes, comments, shares and click-throughs your post receives;