Human AI the perfect tandem in copywriting
AI does not replace a creative person, but is only a tool that helps to unlock their potential. The final […]
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Social Media Marketing
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But is that really true?
In the world of B2B sales, there’s a common myth that cold email doesn’t work anymore. It’s believed that due
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Customer challenges and email marketing strategy in SalesAR
Let’s take one of our clients as an example – one of the leaders in the production of printed circuit
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Value Proposition: how to create value for the client in an email
Value Proposition is a key aspect of any email campaign. We focused on understanding customers’ needs and their main challenges:
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How to achieve engagement during email campaigns
This allowed us to avoid sending emails to irrelevant contacts and focus on the audience most likely to respond to