Few companies will specifically tailor their television campaigns to their newsletter, simply because it paraguay phone number library would be too expensive for what it yields. To make that clear, we will continue calculating with the above example:
Suppose the extra 1,752 visitors with the newsletter are achieved with an investment of 10,000 euros in media use on television, radio and outdoor advertising. To give an idea, a single television commercial during the evening hours, depending on the channel, averages between 1,500 and 4,000 euros (gross rate). With a realistic conversion rate of 1 percent, this is 17.5 extra orders. The media costs per order then amount to 571.40 euros. Whether this is high depends on the order value.
A strategy that only aims to increase
e-mail traffic via offline is a bit far-fetched, but an optimal combination can quickly yield many benefits. For companies with large e-mail databases (for example Groupon, Bol.com etc.) the combination of e-mail and offline campaigns yields (free) new orders.
Differences between advertisers are large
Campaign effectiveness research of over 250 million euros in gross media investment has shown that there are major lagrowthmachine linkedin scraping tool differences between advertisers. This has to do with various factors such as the nature of the advertiser. For example, a party such as TicketVeiling, Groupon or Marktplaats has many new offers every day. An average car manufacturer probably does not have that. The car manufacturer therefore does not have enough content to send a australia database directory newsletter on a daily basis.
In addition to the product that the advertiser sells, the power of the creation is also very important. You can imagine that a poster along the road, without a striking logo and clear message, has a lot less effect than an impressive poster that makes the brand and message pop out.