Step by step guide to mapping the purchasing journey
It is always worth remembering that! although there are some free templates on the internet! the purchasing journey is yet another model that must be created taking into account the particularities of each company! which is why it must be exclusive.
When we talk about target audience ! we are referring to a segment of a specific group of people to whom your products or services are intended. But when! within this segment! we draw common profiles that are closer to your ideal customer profile! we are talking about a persona.
The persona gathers more information than the target audience! and is an important this gives you the flexibility for determining! among other things! how the company should communicate with its audience.
To understand who your business’s persona is! conduct research with your current customers through questionnaires! forms or interviews. Some of your questions should revolve around understanding how this person found out about your company! what attracted them! their goals! their main problems! among others.
Identify the steps
Considering the first stage of the purchasing journey! which is the moment of recognition! try to identify the main professional cloud service for or obstacles that your persona faces when seeking to achieve a goal.
Here! you need to put yourself in her shoes to try to visualize the problems! challenges and concerns that may arise at this stage. Take the opportunity to take lots of notes and not let any ideas go to waste.
Outline possible solutions
Moving on to the “consideration” stage! we know who will look for possible solutions to the problem that sault data already been identified . But how will they do this? Is this a problem that can be solved quickly! or one that deserves more attention?
Try to identify what the main questions your persona may have while searching for solutions and considering alternatives might be.