Local search ranking is a strategy that aims to help you rank for queries near where your business is physically located. Strategies to Achieve Top Positions . Examples include searches for queries like “pizza place near me” or “nail salon NYC.”
But getting listed in search results accurate mobile phone number list for these queries involves more than just adding your address to your website and ensuring that you are registering effectively with Google My Business – although both are important, of course. Learn how to get the most out of local searches to open up new opportunities for your local business.
What is local search?
If you’ve already started your SEO journey, you probably know the basics of how SEO works. Local strategies still use the basic principles of general SEO tactics, but add a few additional strategies to ensure that you rank for more general search queries from people in your area.
For example, an attorney perfect email sequence with our free templates would likely use a similar marketing tactic by using online search engine advertising for broad terms related to their practice, such as “business tax attorney.” This way, they can increase website traffic and find new business tax clients.
But if they only serve certain areas, like most law firms, they will add those targets and focus their advertising only on them so as not to pay for traffic that will not result in new business for their organization.
So, while the general strategy is the same for national SEO and local SEO, you will have to fine-tune your tactics a little to focus on a specific geography and see results that lead to new business.
Factors Affecting Local Search Rankings
Learn about the ranking factors that affect local search rankings. The following factors affect search in general.
- Website speed
- Content quality
- Site structure
- Ease of navigation
- Site architecture
- Quality of third party links
But when it comes to local SEO, Google evaluates three additional factors.
- Relevance: Google looks at how relevant your site and services are to the searcher’s query. For example, if a user searches for “appliance repair near me,” then technicians who list appliance repair as a service will be more relevant than local stores that sell appliances.
- Distance: Search engines know how far a business is from the user’s physical location based on IP address and location belgium numbers data. The goal is to return results with the most relevant local businesses to the user’s query so that they return to the search engine for subsequent queries.
- Notoriety: A brand’s reputation and overall online presence are also a factor. Google considers reviews, recent content updates, response rates, backlinks, and more to determine how authoritative a brand is.