Now that we’ve explained why the term “ natural backlink ” even exists, let’s define it So what is a natural backlink?
There are two main schools of thought when it comes to natural backlinks. Most SEOs believe a natural backlink is either:
The key difference between these stances is the proactive promotion of your content. And the key question is whether it’s okay to participate in link building.
Google says , “ Links should develop… when other sites find your content valuable and think it would be helpful to their visitors. ”
In other words, many SEOs feel that Google is suggesting we should all create great content and then sit back and hope that others link to it.
And herein lies the big debate.
Let’s review:
- Google says links are bc database europe crucial for ranking
- SEOs try to gain links through link building techniques
- Google suggests that link building may not comply with Google Webmaster Guidelines
This is the conversation you’ll find in SEO forums across the web.
As you might guess, the term that needs to be defined is “link building.”
There are obviously some tactics that are manipulative and outside of Google’s Webmaster Guidelines: buying links, offering exchanges, and “building” links on sites that link back to yours.
But most believe it’s safe to promote content and ask for links as long as the context is relevant, the content is valuable, and there’s no exchange (monetary or otherwise).
If you want to get natural backlinks, good and valuable content is the foundation.
The web is saturated with content. In 2015 , 2 million blog posts were written daily; by 2023, that number has risen to 6 million per day . If you want any chance of standing out and earning links, the content you publish must be at least better than that of your competitors.
So how can you stand out?
4 types of valuable content
There’s still room for a really well-written pinned like butterflies blog post, but most people find they need to get a little more creative.
Here are four types of content that are sure to earn you natural links—whether you put much effort into link outreach or not.
1. Industry surveys
Industry surveys are natural link building machines.
Sure, you could write an article outlining your opinion on a topic. But what if, instead, you could ask hundreds of experts what they think about a topic and compile the results?
I know I’m definitely looking forward to reading and linking to the latter.
BrightLocal has a strong position belgium numbers in this local marketing tactic. They conduct several surveys annually, such as the Online Reputation Management Survey and the Consumer Review Survey .