Invest in Remarketing
Remarketing is basically doing marketing again, which is why this strategy is so important for your e-commerce marketing .
You may have noticed that after you searched for a product, ads for that same product started appearing on other channels. And we are sure that you must have thought: “How do they know that I need this or that I want this?”.
Remarketing is responsible for this
The strategy consists of attracting the attention of those people who entered your store but did not make any purchases.
In other words, the remarketing strategy serves to remind or refresh the memory of check your equipment who at some point showed interest in the products in your online store.
With this strategy, your e-commerce has a great chance of increasing the sales conversion rate , as you are providing a “second chance” for the person to complete the purchase.
See on the blog: What is Remarketing in Google Ads?
6 Tips for Successful Campaigns
Social networks are channels that are very present in people’s daily lives, and they have become excellent showcases for e-commerce .
Especially Instagram , which has a visual appeal and has a store feature on the platform itself. With this boosting is a powerful tool tha network, you can show people how they can use the product.
For example, if you have a clothing store, post people wearing those clothes. Or if you sault data a semi-jewelry e-commerce site, post people wearing the pieces, whether on their arm, neck, finger or ear.
In addition, it is possible to explore strategies on this channel such as content marketing for e-commerce, which will help and guide you in creating the best content for your personas and target audience.
Tip: If you want to have your own store on Instagram and don’t know where to start, read our article Instagram Shopping: how to set up your store on Instagram .