What screams “powerful” to you?
Press 300 pounds?
Being the CEO of a Fortune 500 company?
For SEOs, power sometimes comes in more subtle forms.
One of these forms is backlinks .
Backlinks are one of the most powerful SEO ranking factors .
By building powerful backlinks, you can dramatically improve your website’s search engine rankings for your target keywords (even if they are highly competitive) and drive massive amounts of traffic to your pages.
However, not all backlinks are equal.
Search engines find some backlinks more valuable than others. The exact algorithmic factors search engines use to determine the value of a backlink remain somewhat mysterious, but SEO experts have managed to identify some distinctive characteristics of a high-quality backlink .
And while Google algorithm changes come and go , these quality indicators of backlinks are forever.
Now let’s take a look at what makes the most powerful backlinks for SEO and then talk about some methods you can use to build such backlinks for your website.
The defining characteristics of the most powerful backlinks
1. The most powerful backlinks come from relevant, high-quality websites
The quality of a backlink’s source website gambling database china is the key factor in determining its value.
A single backlink from an authoritative and relevant website is much more valuable than a lot of backlinks from low-quality websites.
Here are some of the key metrics you can use to estimate the quality (or strength) of a backlink based on its source website and some key HTML attributes:
Domain Authority —
A website’s domain authority metric is a listen to podcasts that interest you measure (on a scale of 0 to 100) of how reputable the website is in its niche or industry. The higher a website’s domain authority, the more valuable it appears to search engines. A backlink from a website with high domain authority will generally be strong enough to positively impact your search engine rankings.
Image source: iTech India
Dofollow — An effective backlink is always a dofollow backlink (explained in detail in the following section).
Index status — The index status of a web page indicates whether search engines have indexed it or not.
External Link Count — The external link count metric indicates how many external links a web page has. If a web page links to a large number of external links, you may want to check if the page is spammy. A backlink from such a website (or a web page) that links to multiple pages may not be as valuable.
2. The most powerful backlinks are dofollow links
Dofollow backlinks are backlinks that pass the SEO power of the website giving the backlink to the website receiving the backlink.
So, for example, if website A has a domain authority of 80 and it provides a dofollow backlink to website B with a domain authority of 20, then website A will pass a lot of SEO value to website B, causing website B to rank higher.
You can think of a dofollow backlink aruba business database as a kind of vote of confidence. When a website provides a dofollow backlink to another website, it signals to Google (and other search engines) that it doesn’t mind recommending the website as a high-quality resource on a particular topic.