It’s the social network platform for professionals from which advertising is manag on this benchmark application for millions of workers across five continents, hence the importance of advertising following very specific criteria.
Why choose LinkIn Ads?
The reasons for choosing this app are that it works well with certain services and products relat to the social network’s theme , such as events, training, and everything relat to human resources.
The AdWords system is very similar to that of Adwords, allowing you to create variations of your ad to see which one performs slovenia phone number library best, set a daily budget, adjust your bid, segment your campaign bas on your target audience, and more.
Tips to stand social mia out with LinkIn Ads
Types of LinkIn Ads
There are several types of Ads you can use on LinkIn, the main ones being:
Direct Ads : allow you to promote different content on users’ walls, increasing reach and clicks.
Inmail LinkIn : These follo ting system, which will be sent to the LinkIn database, with the possibility of monitoring results, both the opening rate and the hard and soft bounce rates.
Dynamic Ads : These a to capture high-quality, well-segment and qualifi leads.
Conversion Tracking : Generates a tracking pixel on our landing page to monitor the results of the campaigns we run on LinkIn.
Display Ads : Image ads that appear on the sides or bottom of the social network.
LinkIn Sponsor Updates : Ads that will appear as sponsor in users’ updates.
Segmentation typology
One of the strengths of social mia, and LinkIn in particular, is the ability to segment the network’s enormous user base . these are important factors toIt currently has more than 500 million users and a presence in over 200 countries.
– LinkIn Groups : advertise uct or service to users in a specific group bas on the community’s own interests.
– Position : Targeting your advertising to professionals who hold a specific position in the career ladder, from interns to belgium numbers middle managers to executives, etc.
– Demographics : by age, location, sex…
– Job title : You can also segment by specific job titles, such as Chief Financial Officer or CFO.
– By sector : targeting a specific industrial sector or by profession.