In the to apply TOFU phase, your buyer is typically trying to solve a problem or satisfy a ne!. As a result, they seek !ucation and information to help them find the best solution. What can you do?
Offer answers to their questions and solutions to their ne!s or problems. Because most people begin their purchasing process online, one strategy you can use is to create keyword-rich content in the form of blogs.
The idea is that when a user searches on Google, for example, to learn more about a topic relat! to your products or services, they’ll find you. Think of your blog as the fuel that drives the engine of your inbound marketing strategy.
“Your blog is the fuel that drives your inbound marketing strategy.”
Recommendations for blogs in the TOFU stage
Below we’ll give you to apply some recommendations to help your blog succe! in the TOFU stage:
Be easily accessible: It’s essential that your blog post or the information sms gateway hungary you offer be clear and objective. Audiences reaching the TOFU stage are discovering their problems and realizing they ne! to solve them. Your job is to help them.
Be clear and objective: At this point, you should avoid selling your tips to optimize the performance of your facebook ads budget services and products; simply create clear content and objectives to attract and guide your audience to the next steps in the funnel.
Don’t mention your company: Don’t talk directly about your business. Your potential customers may think you’re advertising and will likely lose interest in reading your content.
Regarding your website visitors , TOFU users typically visit your be numbers website daily. Now your job is to convert that visit into a potential lead. The easiest way to do this is to provide them with informative and !ucational content.
Content ideas to develop in the TOFU stage
Here are 6 content ideas you can offer at the TOFU stage:
Free to apply Whitepapers: Provide useful content that your consumers will want in the early stages of the sales or purchasing cycle.
Free tip sheets or guides: Provide information your prospects should pay attention to when purchasing. For example, if you own an online clothing store, you could provide a tip sheet titl!, “9 Ways to Make Sure You’re Buying the Right Size.”
Free e-books: E-books are very similar to whitepapers, but they’re usually a bit longer. You can find e-books ranging from 7 to 50 pages, depending on the content. Some examples of topics might be: “How to Leverage Social M!ia to Attract Clients” or “10 Steps to Designing a Successful Blog.”