Increases authenticity
Content Marketing strategies are very effective in attracting the public spontaneously and improving interaction with the brand, through free, quality content that is of interest to the target audience.
Along with actions to stimulate brand awareness , content created by the brand itself can generate, among other things, authority. But when it comes to authenticity , UGC content is the main means.
Unlike Content Marketing, User Generated Content is spontaneous and how to get the most out of technology something that is not under the brand’s control, since it is not the brand that produces it. And that is why it is authentic .
It is not possible to control the form or channel that the consumer will use to talk about the brand on the smm department of the internet. It may be through photos on social media, or through feedback or comments on the brand’s website. Or even through a review (evaluation) or analysis via video.
Either way, User-Generated Content helps promote your brand in a completely authentic way, which is be numbers to meet the ever-increasing demands of today’s users.
Improves confidence
Inevitably, the more authentic a piece of content is, the more trust it conveys to people. After all, as we mentioned earlier, a brand will always promote itself positively, since it has an interest in doing so.
But consumers are not paid to speak well of a brand. Consequently, people tend to believe their opinion more than the brand’s advertising of itself.
The result of this is that UGC content ends up improving the trust that people have in the brand , even those who are not yet customers.
User Generated Content can be used at all stages of the customer’
Buying Journey . But it is even more effective at the final stage, which is the decision stage.
This means that in the Content Sales Funnel , UGC content is quite ideal for bottom-of-the-funnel leads . In other words, potential customers who are already on the verge of closing a purchase or deal.