“For our customers it is convenient that they can pay without leaving the channel. If people are interested in a suit and ask if their size is in stock, we can see the availability and pay directly via a unique payment link in WhatsApp. And often we can deliver the product the next day.
By connecting WhatsApp, customer data, product photos and payment link with the CRM system, it feels like a smooth, customer-oriented experience for the customer. We are very happy that we invested time and effort in the technical connection of WhatsApp with our CRM system Salesforce and the Adyen payment system.”
Suitsupply conversation
What are other innovations you have implemented?
“We want to be where our customer is. That is also on mobile and that also means that we innovate ‘mobile first’. That applies to WhatsApp, but also to other new services that we develop.”
What advice do you give to companies considering WhatsApp as a service channel?
“I would like to say to the companies that are currently thinking about integrating WhatsApp norway phone number libraryinto their customer service: don’t study, try. So just get started. Start on a small scale and test your software, so that you are sure that it runs flawlessly. If that is the case, you can communicate your presence on WhatsApp on your regular larger channels. And above all, keep investigating how you can make maximum use of all the technical possibilities: invest time and effort in that. And above all, keep innovating. For example, we are already looking with great interest at the extra features of Facebook Messenger for business . Pay without le
WhatsApp is, in my opinion, one of the positive surprises of 2015.
“My final piece of advice is to put the customer at the center of the conversation. caseno email list That sounds like a cliché, but it happens too little. A conversation between us and the customer on WhatsApp is often personal in nature. We have no guidelines, we mainly want the customer to be helped well. The customer must have the impression that we are only concerned with him or her.
Helping the customer is the only good way of marketing, as far as I’m concerned. best sleeknote alternatives to boost your conversions Customer service and sales go hand in hand. We do that in the store and therefore also on our digital channels. And WhatsApp is, as far as I’m concerned, one of the positive surprises of 2015.”