At this crucial moment, leads will be looking for final proof that your brand is the right choice for them. Therefore, knowing the approval of existing customers is the proof they need to make the decision.
Create community
When a guarana soda brand, for example, creates a line of dishes and other kitchen and wireframing tools to help bring your project to life items, it wants to go beyond being a soda brand. It wants to be part of the Brazilian family’s routine .
Brands sell products, it’s true. But they also represent lifestyles and can create habits, becoming part of their consumers’ daily lives.
And lifestyles create communities . The more engaged the community, the more it helps to promote the brand spontaneously to others.
It is worth remembering that User Generated Content in itself ends up expanding the contact be numbers brand and consumer, which helps to build loyalty and create this sense of community.
Facilitates social commerce
Social commerce , or electronic commerce via social networks, is a type of e-commerce that has been gaining a lot of strength in recent years.
In other words, while you are accessing your favorite social network, ads may appear in your feed and mikhail kolosov took on the your attention to make a purchase within the app .
Thinking about this and the Content Marketing strategies for social networks , UGC content is even more favorable, since a large part of the sharing of experiences with brands is done within social networks.
Read also: How to Make Ads for E-commerce?
There are some ways to encourage and stimulate User Generated Content, but since it must come from the will of the users, it is not difficult to imagine that this is a strategy that has almost or even no cost .
While in influencer marketing it may be necessary to make contracts with influencers, which may require considerable amounts, this does not happen with UGC content.