If you’re wondering how to rank your site on Google in 2025, you need to understand GSEO. Google now doesn’t just display links; it provides intelligent, generative answers using artificial intelligence.
What is Search Engine Optimization (GSEO)?
It is the process of writing content not just to appear as a link, but to appear within the text of the answer itself generated by artificial intelligence at the top of the search page.
Characteristics of content that succeeds in GSEO
- Long, detailed, and organized.
- Contains frequently asked questions and their answers.
- Includes practical explanation and applied example.
- Use keywords naturally in headings and paragraphs.
Good example of a keyword
“Improve your site’s ranking in Google” can be included in this way:
“To achieve tangible results in improving email data your site’s ranking in Google, you need to combine traditional strategies like link building with modern concepts like Generative SEO , which relies on writing content that is qualified to appear in Google’s generative SEO results.”
2. Social Media SEO – Social Search Engine Optimization
It’s becoming clear that younger generations don’t directly turn to Google when searching, but rather turn to TikTok, Instagram, and YouTube Shorts. Therefore, social SEO has become an essential component of any SEO strategy.
What to do?
- Publish parts of your articles as short videos.
- Use keywords in the form of tags (#SEO, #WhatIsSEO).
- Add links to the article in the description, and direct the audience to the site.
A report by Search Engine Journal average email open rates for businesses found that more than 38% of users between the ages of 18 and 24 rely on TikTok as their primary search tool when making purchasing decisions.
3. Multi-channel Experience Optimization
Having content on your website is no longer enough. It must be present and consistent across all channels: your website, TikTok, Instagram, newsletter, and LinkedIn article. This is what is known today as MEO – or multi-channel optimization.
But with this diversity, some wonder: Will traditional SEO become extinct in the face of these new methods? The answer lies in adaptation, not replacement.
Why is SEO important?
- Improves brand visibility in AI results.
- Increases your chance of appearing in social media results.
- Establishes a trusted digital identity that qualifies you for the BEO (Trusted Entity) concept.
How do you apply it?
- Create a content plan that links to your pillar content.
- Distribute parts of it in multiple formats: image, video, post, story.
- Include cross-links between each platform.
4. Brand Entity Optimization (BEO)
Improving the visibility of a brand or person as a trusted entity is no longer a secondary matter in the world of SEO.
Today, it has become one of the key factors that determine whether your site will be used as a source in generative search engine results like Google SGE, or in ChatGPT answers.
What do we mean by “trusted entity”?
It is for you – as a website or content owner – to be viewed as a credible
- Professional website.
- Verified social media pages.
- Positive buy lead reviews and comments.
- Links from trusted sites.
- Structured data.