A catchy headline and creative design in an email newsletter do not always guarantee success and attract new customers? Imagine that you have already written the perfect text, personalized it for your audience, added a bright design and calculated how many people will click the “Buy now” button. But before this happens, your letter just needs to reach them. And here, several important factors One of the important come to the rescue. Demis Group specialists shared tips on how to create an email newsletter that will work and not gather dust in the “Spam” folder.
The Bermuda Triangle of Modern Times One of the important
Today, almost half of all email newsletters end up in spam. According to statistics, about 49% of emails that a user receives end up in the list of unwanted messages. However, in order for a letter to be marked as spam, it must first reach the recipient. Mail services filter messages by many parameters, and if a newsletter does not meet their requirements, it will end up in that unwanted category.
How to Avoid Being Spammed: Key Aspects
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Add an unsubscribe link One of the important
One of the important technical aspects of email marketing is the presence of an unsubscribe link. Its absence is not only a violation of the law, but also a reason for mail services to mark your letter as spam.
2. Avoid stop words
These include terms such as “free”, “discount”, “gift” – they are often used in spam mailings and can trigger filters.
3. Personalize your emails One of the important
To increase the likelihood of your email reaching your primary inbox, it’s important to personalize the content. Emails with the recipient’s name and personalized offers create more trust and are less likely to end up in spam.
Dynamic content can help with this. It allows you to create personalized emails that change depending on the recipient. For example, you can insert a special offer into the email that will change depending on what products the customer viewed on your site. This increases personalization and makes the email more attractive to each recipient.
4. Don’t forget about design
The design of the email plays a key role in the success of the newsletter. A poorly chosen or poorly designed email can reduce its effectiveness. Start with an attractive headline, and then create a design that will hold the reader’s attention. It is important to maintain a balance of text and images so that the email looks neat and does not overwhelm the recipient.
Also, try to be concise and specific. Offer the reader a solution to their problem or need, and make it easy for them to complete the target action by clicking on the link.
5. Check links for correctness
Incorrectly specified links can seriously undermine the trust in fiji business email list your brand. Imagine a situation where a reader opens an email, reads it, and clicks on a link to make a purchase, but instead of the expected page, they see a “404 Not Found” error. This can reduce brand loyalty and lead to loss of a customer.
Demis Group specialists always carefully check links in emails to make sure they lead to the correct pages and work correctly on all devices.
Additional factors to improve the effectiveness of mailing
1. A/B testing
Experiment with different email elements (headlines, text, buttons, sending time) and find the most effective combinations for your audience.
2. Audience segmentation
Divide your recipients into groups based on interests, how to overcome procrastination? age, region, or previous purchases to send them relevant offers. This will increase the likelihood that the email will be opened and that the recipient will perform the target action.
Examples of segmentation:
- User behavior: New and loyal customers may receive different offers.
- Geographic location: Location-based offers may be more relevant.
- Interests: Product recommendations based on previous purchases.
3. Mobile adaptation
These days, most people open email newsletters on mobile devices. If your email is not mobile-friendly, it can ruin the impression and reduce the effectiveness. Make sure your email looks good on all devices, especially mobile. It is important that images, text, and buttons display correctly on different screen sizes.
4. Time and frequency of sending letters
Too much frequency can irritate recipients, and mobile lead infrequent mailings can lead to your audience forgetting about your brand. It is important to find the optimal frequency of mailings and sending times so that they are as effective as possible.