the opposite of what happened in the Flow case, where brands had to rush to disassociate themselves and protect their images because they did not agree with the presenter’s frequent positions.
track, map and question
Track, Map and Question
Follow the potential channel or influencer closely before signing a mobile database contract. Make a table with the most frequent positions and identify possible problems .
Map out the history and see how people reacted in times of crisis. Also, observe the commentswho follow you, separate them into positive and negative ones, and see if they could occur in a similar way with your audience.
Ask your most engaged customers, check their acceptance of the chosen names and have qualitative numbers in your choice.
Also interview potential sponsors, evaluate controversial or problematic topics confidentially, as this can alert you to possible future conflicts.
Monitoring
Once you have made your choice, your work is not over. It is important to monitor whether all agreements are we go through the list of associations followed. Also monitor the main performance KPIs , after all, sponsorship is still a digital marketing action! Engagement, ROI (return on investment) and brand awareness can be the starting points for the analysis.
Want to know more about the topic? Read also: What is Influencer Marketing? Understand its Importance and How to Do It .
After all, is it
Social media has democratized communication, everyone can have a space to present their european union email list and build an audience that likes the content generated, but digital influencers are not always prepared to position themselves in the most appropriate way for their brand . And these controversies did not appear now. After all, who does not remember the case involving the famous athlete Tiger Woods?
Therefore, the role of the marketing professional is to create a plan for choosing influencers and constantly monitor whether their positioning does not harm the brand’s values, in addition to the performance KPIs linked to the action.