Summary: You find, read, and comment on high-quality blog posts where you know the blogger will respond Niche blog comments.
Comments used to be used in the 2000s to easily get backlinks, but the growth of comment spam led bloggers to impose restrictions on the content allowed in comments, and (promotional) links are the main reason that even good comments end up in spam.
Some niche bloggers have started disabling comments completely in recent years: One example is Copyblogger , which closed the comment function in 2014 and only recently reopened it to its audience.
But you can still use blog comments to build relationships, open niche backlink opportunities, and generate leads for your business if you have one (no joke, Sujan Patel generated 513 leads through blog comments !). Read the example scenario below.
Example scenario for a niche
Let’s say you run a marketing blog, and you mom database know that not every marketing blog out there allows live links (or at least followed links) in their comment forms anymore, but you’re aware that you’re getting opportunities to build relationships that could lead to link building. So, you set out to write valuable comments on some top marketing blogs and interact with other commenters.
The more often your name and expertise appear in the comments section, the better the chances that the blogger and other readers will notice you and engage in more personal conversations with you.
If they do, start asking questions about their website and offer to write a guest post on your blog on the topic you talked about, and are they also open to accepting a guest post from you?
You say “yes”—get your link!
Check out how it worked for these girls on the Mitenska blog:
Resource box
Google websites in your niche and create ai within your company to optimize processes a short list of high-quality blogs that allow comments and from which you would like to receive a backlink.
Make it a point to spend at least half an hour a week reading and commenting on new posts on these blogs, and make sure your comments add a lot of value to the conversation.
11. Create link-worthy content
Type: Content First
Summary: You create link-worthy content that naturally attracts backlinks or that you can pitch to webmasters.
Science and raw data don’t lie.
Depending on how much you need to elaborate on your results, data will always remain above the point of view and interpretation of the results.
That’s why developing your own case studies , surveys, reports, white papers , and other types of link-worthy content is naturally attractive for backlinks: your data can be used more often, in more contexts, and within time-based comparison content.
In fact, data-driven content is evergreen and counteracts the rapid obsolescence of online content.
Example scenario for a niche
In addition to outreach, a web analytics company naturally also wants to attract backlinks.
What’s better than doing original research that anyone can link to as an authority in the industry?
The company asks its clients to help them create case studies that benefit both sides and prepare a survey for web analytics users to share their use of analytics and which tools they find more helpful on the market, providing both raw data and interpretation of the results by the company’s team.
But in addition to my imaginary web betting email list analytics company and how it applies what I explained in the section, let’s see what a real company ( AdRoll ) achieved with one of their reports:
And the download page gives you insight into why—it’s all compelling data! (Note: AdRoll also published this report on TradePub!)