More people use their mobile devices to search than desktop Mobile data traffic .
At Google, mobile is the measure of all things .
An increase in mobile traffic means gcash database you’re doing everything right in Google’s eyes. It means your website is responsive, loads quickly, and has high engagement metrics. Without these, you simply wouldn’t rank in mobile search.
This is even more true if you have recently redesigned or revised the content to comply with mobile standards .
Additionally, an increase in mobile traffic will show you that you’re ranking for certain mobile-specific keywords. Mobile rankings are different from desktop rankings, and you may also be receiving traffic from purely voice-based mobile searches .
To check your mobile traffic statistics, let’s go back to Google Analytics (damn, it’s a useful tool).
From your dashboard, navigate to Acquisition > Traffic Acquisition > This will open a screen showing you where your traffic is coming from.
This option allows you to create a comparison table that can display various metrics including mobile traffic.
To set this up, you need to click on “Add new comparison”.
After that, you need to set up your comparison to display the specific metric you want to compare.
For mobile traffic, you want to select Device Category as the dimension, with Exact Matches as the match type followed by Mobile as the value.
This will then create a report showing you how much of your traffic comes from mobile users.
Exactly how much traffic you can expect from mobile users depends on your niche, but if you’re in one of the following niches, then you should expect over 60% of your traffic to come from mobile users.
- Beauty and Fitness
- People and society
- Pets and animals
- House and garden
- Health
7. Click-through rate (CTR)
Measuring your CTR will show you how well your ads are doing at generating clicks to your website.
Sure, ranking high on Google is important, but what good is it if your high ranking doesn’t generate traffic?
There’s an ongoing debate about these are also winge masters-intermediaries whether or not your CTR is a ranking factor , but that’s not important. What does matter is that the higher your CTR, the more traffic your website will receive .
To determine your CTR, you have two options: Google Search Console and Google Analytics. Let’s start with Google Search Console.
First, start the Google Search Console .
On the left side, click Search Traffic > Search Analytics.
At the top of the report, you’ll uae cell number see checkboxes labeled Clicks , CTR , and Impressions . Clicking the CTR checkbox will give you a report on your website’s average click-through rate, as well as your top-performing pages and keywords.
You can also view your CTR on a page, by country, and even by device based on the sorting options above.
Now to Google Analytics.
First, click on the “Reports” tab in the left side panel.
Then you’ll want to scroll down, click on Google Search Console, and then on Google Organic Search Traffic. Note that you must have your GSC account linked to your GA4 account for this to work.