The sales funnel is a marketing tool for strategically analyzing this path and! thus! defining the most coherent actions for each stage! nurturing and encouraging leads throughout the funnel.
Only by having in-depth knowledge of your customer’s purchasing stages will you be able to create your sales funnel and your content funnel! where you can define the best actions considering each stage and moment of the customer’s purchase.
Shopping journey
Each of these steps is made up of actions that determine which strategies should be used to what are the advantages of tele2 internet speed? the customer’s purchasing decision at the end of the process. It is the customer journey that will guide all marketing and sales strategies.
It is possible to find bottlenecks in your sales process and improve it so that lead conversion rates ! such as which channel to contact and how to make leads as qualified as possible for sale.
The sales fMiddle of the funnel leadsunnel
It is a marketing and sales tool used to visually represent the process that a potential customer goes the status is indicated here from their first contact with the brand to the final conversion stage.
It is called a funnel precisely to represent the funneling of all the people who enter the lead base at the top of the funnel! to the bottom! where only a portion will convert.
Creating a sales funnel is specific to each business! as a customer at a dental practice will have a very different sault data than a customer at a digital marketing agency ! for example.
But generally speaking! just like purchasing! the sales funnel has a standard model represented by three stages:
Top of the Funnel (TOFU): stage linked to the “recognition” moment of the customer journey. When impacted by the brand! the person enters the lead base and is considered a potential customer.
Ex.: A law firm that would like to attract more clients with the help of a Google Ads agency .
Middle of the Funnel (MOFU): are those that are in the “consideration” stage. Therefore! they gain the status of qualified leads! which are those with the greatest chance of closing the deal.
Ex.: The law firm already knows how to solve your problem and is now evaluating possible solutions.