Review the Audiences page in Campaign Manager to identify the best targeting attributes based on your campaign objective.
Carefully layer your targeting attributes:
Make sure you don’t add too many attributes right from the start. LinkedIn recommends a target audience of at least 50,000 people for sponsored content and text ads. For InMail ads, you need a minimum of 15,000.
To increase your audience
size and maintain a decent hit rate, gradually reduce it based on the insights you gain over time.
A/B test your audience:
There can be hundreds of audience variations, but only one way to know what might work. A/B testing involves slightly tweaking audience specific database by industry attributes and running similar ads to determine the winner.
Case Studies
Here are some notable successes to draw insights from:
A) BMW Malaysia
BMW Malaysia is a 100% subsidiary of German car customer lifecycle-based audiences manufacturer BMW AG. The company targeted business executives for its latest car model.
Challenge:
Introduce the BMW 330Li M Sport to the Malaysian bqb directory market and target their ideal customer profile.
Generate conversions in the form of test drive bookings from this target audience.