Ambush marketing is widely used! as we mentioned! especially in sporting events. So much so that at events such as the Olympic Games ! the World Cup! and so on! this practice is prosecuted by legislation that limits the use of trademarks! expressions associated with the Olympic movement! or the exploitation of others’ efforts. Proof of this is the Unfair Competition Law! the General Advertising Law! and the Trademark Law. In addition to these laws! and as attorney Claudia Sevilla points out ! “countries that host sporting events of this level are required to create ad hoc laws” —laws that protect these rights of sponsoring brands! penalizing campaigns that fail to comply with russia phone number library these requirements.
But like Ambush Marketing everything in marketing
t has different formulas and/or case studies. Within ambush marketing ! we can identify different methodologies that can enhance certain strategies’ strengths or others:
Ambush direct marketing
As its name suggests! this is the mo htforward typology . It doesn’t beat around the bush! and the objective is quite clear. It can be further divided into two approaches: he Dutch girls above. That is! without being an official sponsor of the event! the brand hosting
Predatory ambushing
This is much more direct and! we could say! even aggressive. It directly attacks the sponsor (competitor) in an attempt belgium numbers to confuse the viewer! making e sponsors! obviously without putting a single euro on the table in terms of official sponsorship! bonuses! royalties! etc.IT seeks a connection
Autoambush : This type of attack may seem like nonsense! but it’s becoming more common. It involves the official these features make it easier tosponsor of an event taking actions that aren’t in the contract! i.e.! activities or initiatives that! without prior approval from the organizing committee! could increase the brand’s impact and virality. Unverified gifts! messages that have nothing to do with those approved! unofficial invitations! etc.