On this guide-style page! Eden’s running audience can find maps and jogging routes in the vicinity of the Oetker hotels.
The routes are classified by level of difficulty and in some cases there are even options for those who want to literally go the extra mile .
A blog is a key element of hotel marketing
but it is not the only one. If you know that something is especially important for your audience (a hobby! a route! a place to visit)! create a well-designed! written and optimized email data page and give it priority visibility within your website! as in the example of Runner’s High .
Seixo Sands
We are going to tell you the story of a garden. Not just any garden! but a magical edible garden! where colours and flavours are embraced by the sea! at the Areias do Seixo hotel in Portugal.
A voice-over opens the video with these words in which Areias do Seixo explains its method inspired by permaculture: a system of agricultural and social design based on the patterns of the natural ecosystem. And one of the most emerging trends in sustainability.
Back in 2014! the consulting firm Deloitte published
A report stating that 95% of surveyed travelers believed that the hotel industry should implement sustainable initiatives.
They were right. While it was acknowledged at the In their articles time that sustainability would become an increasingly decisive factor in hotel marketing! few were yet to enhance your website with make a strong case for the concept.
But today it is already common to see themed hotels with a strong environmental awareness! and the small Areias do Seixo is leading the way.
The hotel’s environmental commitment is reflected not only in its educational and inspirational videos! but in other content pieces such as guides to the area’s plant and animal species.
They also give priority to their sustainability report! which details business sale lead their economic and environmental performance. This is an extra effort to be transparent and demonstrates coherence between what they say and what they do.