WhatsApp allows you to capture emotions at the precise moment, instead of making people think about something after the fact.
Man texting with SmartphoneAsking a panel directly what they think of something, instead of waiting days for responses via email. Capturing emotions at the precise moment, instead of having people think back to something afterwards. It is becoming a reality, piece by piece, because ‘the respondent’ always has the market research tool in their pocket or handbag. In addition, the response rate for WhatsApp is much higher than channels such as email or SMS.
Suggestion: use WhatsApp for panel resea
In concrete terms, there are a number of advantages that are very important here:
Higher response. Initial tests show that the response rate for WhatsApp is much higher compar to channels such as email.
More spe. There are tools to do market research with WhatsApp. If you have install such tools, it is possible to uganda phone number library display all responses directly in statistics. WhatsApp offers possibilities to work much faster than, for example, with a mailing or a community, where it takes a while until enough responses are receiv.
Cheaper. Setting up a WhatsApp channel will undoubtly cost an organization money and man-hours, but once the channel is set up, it is possible to use this channel as an extension of the organization. A kind of consumer panel that can provide direct and free feback.The government is certainly digital, but how do we remain human? That we are far from finish talking about the communication and digitalization of the government was once again evident during the Annual Congress on Government Communication . More than 200 men (okay, women) in the room,
MeerKat stream on the side and a trending topic on Twitter
Pathos logos ethos
Alex Brenninkmeijer was the Ombudsman of the Netherlands and is a member of the European Court of Auditors. He has the art of expressing – without resorting to jargon – very succinctly what communication is all about. Namely, that is creating trust. Trust that the government is doing well, but also the other way around, trust in the citizen. According to Brenninkmeijer, the latter could be stepp up a notch, since only 1.34 percent of Dutch people come into contact with the police or singapore lead the justice system on an annual basis. So we are good.
three other aspects that are decisive for a good relationship between citizens and the public administration:
Taking people seriously
Treating people with respect
Personal contact
These seem like no brainers, but Brenninkmeijer subtly points out that with things like DigiD we are still far when you get up from the gamefrom our ideal of being an accessible government. The emphasis is now often on money, rules and procures. His call is therefore to act more from the age-old Pathos, Logos and Ethos. Only when you can find a good balance between these can you as a government be truly convincing.