Reading and viewing content in your native language is less tiring. It also helps build a sense of trust and security in customers when shopping online. Improved user experience A European study found that 44% of customers visiting websites in overseas data a language other than their own feel they don’t understand some of the content because they don’t fully understand it.
Even if you serve a U.S.-only audience, offering multiple languages can benefit your business in building better customer relationships. This is because many Americans speak multiple languages in their homes. Improved user experience Only 78 percent of U.S. households primarily speak English , while 10 percent primarily speak Spanish. The remaining U.S. households are a mix of languages, representing less than 1 percent of the total population.
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2. Multilingual SEO
Google is a global company, which lack of updat content means that people come to your site to search for information in different languages. If your site is only in English, it will provide English-language SEO benefits, which means you may be missing out on opportunities if your customers are searching for you in other languages.
A multilingual site will help you attract these users and get SEO rankings in different languages, not just English. This means that Google will start showing your content in other languages as soon as you publish it.
3. Social actions
Users are more likely to share content in their native language. This gives you greater visibility without having to pay for advertising. This increases your brand awareness and ROI on each sale, since you don’t have to pay to acquire customers.
Steps to Create a Multilingual WordPress Website
Armed with information about multilingual sites and how they work, you can begin creating a WordPress site in different languages for maximum customer convenience.
1. Choose your primary language and set up your WordPress site
You need a single-language site to be the starting point for creating a multilingual site. Once you have the content and design set up mobile list the way you want, you are ready to translate it into different languages.
Ideally, this should start with a solid foundation in the form of a custom website theme that provides speed and responsiveness. Otherwise, look for a premium WordPress theme that provides SEO value and ease of use.
The design you choose will be applied to different versions in other languages that you choose, so do not skip this important step and do it slowly before the translation stage.
Bring your content to a state where you feel it is fully ready and needs minimal changes. The more changes you make after translation, the more work you will have to do.